Adsense V/S Adsterra...................what is the difference

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AdSense and Adsterra are both online advertising platforms, but they differ in several ways.

  1. Network: AdSense is owned and operated by Google, while Adsterra is an independent advertising network.
  2. Approval process: AdSense has a more stringent approval process that requires websites to meet certain criteria, such as having high-quality content and complying with Google's advertising policies. Adsterra also has an approval process, but it is generally less stringent.
  3. Ad formats: AdSense offers a range of ad formats, including display ads, text ads, and video ads, while Adsterra primarily focuses on display ads and pop-under ads.
  4. Revenue share: AdSense operates on a revenue-sharing model, where publishers receive a percentage of the revenue generated from clicks or impressions on their ads. Adsterra also operates on a revenue-sharing model, but the percentage is typically higher than AdSense.
  5. Targeting options: AdSense offers advanced targeting options based on factors such as user demographics and behavior, while Adsterra primarily targets based on the user's location and device.
  6. Payouts: AdSense pays out earnings to publishers once they reach a minimum threshold, while Adsterra offers multiple payment options including PayPal, wire transfer, and cryptocurrency payments.

In summary, AdSense is a more established and well-known advertising platform, while Adsterra is a newer and more flexible platform that offers higher revenue shares and a simpler approval process. The choice of which platform
to use will depend on the specific needs and goals of the publisher.

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